Category: Licence & Franchise

Intellectual Property for Fashion Brand

Crossover or Crossed over?

By Benjamin Choi Crossover is a peculiar Hongkie term to describe ‘collaboration’ merchandises co-designed, manufactured and marketed by two established brands only for a particular season and in a limited number of production rendering such items rare, iconic and sought after in the market, such as a Supreme x Louis Vuitton Monogram Box Logo Hoodie (Farfetch […]
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