Category: Registered Designs

billboard trademark

Brand valuation in Hong Kong โ€“ top tips from the front line

By Benjamin Choi, Managing Director As a leading commercial hub, Hong Kong is often viewed by foreign brand owners as an ideal gateway into Asia. However, local conditions โ€“ from the worth placed on family-run business to the impact of sky-high rents โ€“ are often under-estimated or misunderstood. Analysis of successful home-grown brands and some not-so-successful […]
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